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Sauna Menthol laajentaa Keski-Eurooppaan – yhteistyö Saunday -verkkokaupan ja Galaxuksen kanssa avaa ovet uusille markkinoille

Sauna Menthol expands to Switzerland – Partnership with Saunday opens doors to Central Europe

The Finnish wellness brand Sauna Menthol has secured a significant new retail partnership as Saunday, Swiss premium brand retailer, has added it to its product selection. At the same time, Sauna Menthol is now available on Switzerland’s largest online marketplace, Galaxus, granting exceptional visibility across Central Europe. This collaboration marks an important milestone in the international expansion of Sauna Menthol.

Saunday is known as a retailer of premium brands, focusing only on the highest quality and natural wellness products. Sauna Menthol fits perfectly into this range and Saunday representatives say they are convinced of the quality of the product, as well as its story.

Why was Sauna Menthol chosen for Saunday's range?

Saunday CEO Sven Endruscheit says that he has been testing menthol crystals for a long time, but only now has he found a product that met all of their criteria:

"We have been testing menthol crystals for years and have found several high-quality options. However, we had not previously decided to include them in our range. Sauna Menthol convinced us in particular with its packaging design, story and premium visual appearance. The 25 gram resealable bag is practical and fits well in our market. And most importantly, the quality of the product is top-notch, the menthol scent alone is simply excellent."

Central European markets have huge potential in the B2B sector

In the Swiss, German, Austrian and Italian markets, sauna use is popular, but mainly in hotels, fitness centres and spas , as there are fewer saunas in homes than in the Nordic countries. For this reason, Saunday sees Sauna Menthol as a product specifically aimed at the B2B market .

"We see great potential in the B2B market. Many people do not have their own sauna at home and hotels, gyms or spas are generally not allowed to use liquid sauna fragrances. Menthol crystals offer a completely natural and safe alternative that fits perfectly into this environment.”

The perfect addition to Saunday's premium brands

Saunday's selection includes only carefully selected high-quality products that emphasize naturalness and authenticity. Sauna Menthol fits perfectly into this whole.

"We are particularly interested in authentic brands and top-quality products, so Sauna Menthol is a perfect fit for us."

Sauna trends favor natural products

There is a shift in the wellness and sauna industry towards natural and authentic products, and this is one reason why Saunday believes in Sauna Menthol.

"We consider ourselves ambassadors of well-being and a wellness lifestyle. There are still synthetic sauna scents on the market that only contain a few drops of essential oil, most of which is water and emulsifiers. We prefer products that are 100% natural, such as essential oils and menthol crystals."

Story and brand communication are crucial in marketing

Saunday strongly invests in brand storytelling and high-quality visual communication. Sauna Menthol already has a strong brand identity that supports this approach.

"Storytelling is very important to us. We convey to our customers the feeling, smell and atmosphere that comes from taking a sauna with Sauna Menthol through images, videos and texts."

“This is a significant step towards internationalization”

Kerim Åkerman, partner of the Sauna Menthol brand, sees the collaboration between Saunday as an exciting opportunity to introduce Finnish sauna culture to an international audience.

"It is great that Sauna Menthol has become part of the Saunday and Galaxus range. This collaboration supports our goal of promoting Finnish sauna culture worldwide and at the same time offering consumers a unique sauna experience. Through Saunday, we can reach consumer customers and the B2B sector, such as hotels and spas.”

The first deliveries have already been made and the product is available from the Saunday online store and on Galaxus platform.

"We are very excited about this opportunity and look forward to seeing how Sauna Menthol will be received in the Swiss and German markets," Åkerman says.

More information:

Kerim Akerman
Partner, Sauna Menthol / Brandit Group Oy
info@branditgroup.fi | 040 820 6487

Saunday online store: www.saunday.ch
Galaxus online store: www.galaxus.ch

Tags: Eteeriset öljyt Finnish Design Galaxus Hyvinvointi Jälleenmyyjät Löylytuoksu mentholikiteet mentolikiteet Rentoutuminen sauna Sauna from Finland Sauna Menthol saunajää Saunakokemus saunakulttuuri saunatuoksu Saunday saunominen Spa Suomalainen muotoilu Suunniteltu Suomessa Valitse työtä Suomeen Yhteistyö
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